Project marketing mix of amul pdf

Rural marketing has become the latest mantra of most corporate. Introduction amul anand milkproducers union limited, formed in 1946, is a dairy cooperative movement in india. Its the second most important factor in swot analysis of amul as it. A marketing management2 project marketing report on amul butter under the guidance. Amul is based in anand, gujarat and has been an example of a cooperative organizations success in the long term. Project comparison of amul milk and mother dairy milk 15 march 2014. Marketing mix of amul analyses the brandcompany which covers 4ps product, price, place, promotion and explains the amul marketing strategy. Project on marketing strategies of amul june th, 2015 amul is the trend setter and based on cooperatives. As of 2020, there are several marketing strategies like productservice innovation, marketing investment, customer experience etc. Strategies adopted by fmcg companies for making their. Bcg matrix in the marketing strategy of amul when we plot. This is the questionnaire analysis of amul icecream, with the purpose to identify the demand and sales of amul icecream in the targeted locations, to identify the most popular varients of amul icecream in the targeted locations, and to identify.

Amul is known for its milk and butter but the product portfolio kept on increasing. It is a brand name managed by an apex cooperative organisation, gujarat cooperative milk marketing. Upload project reports related to marketing mix on amul 15 nov 2012. Amul had long ago made its place in the consumers mind and heart.

In amuls case marketing strategy and branding have been the. In order to assist them improve their marketing skills, the training programme for small scale dairy sector under project gokfaotcpken6611, has prepared this guide on milk and milk products marketing to be used for training and by the private small scale dairy processors. Features of customer show more content gcmmf markets and manages the amul brand. The company launched the bmw i3 allelectric car and bmw i8 plugin hybrid in november 20 and june 2014 respectively. If playback doesnt begin shortly, try restarting your device. Pdf this paper describes success story of a cooperative institution amul. A person aspiring to enter in management profession must have practical knowledge of the subject. Marketing mix a mixture of several ideas and plans followed by a marketing representative to promote a particular product or brand is called marketing mix.

Amul marketing mix 4ps amul marketing strategy mba. Marketing strategies of amul creative blog on indian. Prasanta kumar mohapatra pgdm of asian school of management a report submitted in partial fulfillment of the requirements of pgdm 200810 company guide. The bmw i is a subbrand of bmw founded in 2011 to design and manufacture plugin electric vehicles. Marketing mix of amul ice cream study of the consumer behavior with the help of a structured questionnaire. The project basic objective was to acquire a deeper understanding of the product and apply the concepts related to marketing mix, 4ps of marketing and the consumer behavior as learnt in the course. Amulya have made amul a leading food brand in india. B to increase the 10% market share of amul chocolates in mahesana, patan, palanpur and deesa. Project on marketing strategies of amul management paradise. When amul was formed, consumers had limited purchasing power, and modest consumption levels of milk and other dairy products.

The brand name amul, sourced from the sanskrit word amoolya, means priceless. The product portfolio is such that products like butter and ice cream are cash cows for the company. Milagros leelin yee, clarita leelin go, and doris wilson leelin founded goldilocks in 1966. Marketing mix of mother dairy analyses the brandcompany which covers 4ps product, price, place, promotion and explains the mother dairy marketing strategy. Opportunities refer to the factors which the organization can use to its favor to grow its market share, sales, brand recognition etc. Preface amul is the pride not only of gujarat but also of entire country. Amul is the l argest milk brand in asia, marketing more than 30 different brands of dairy products like cheese, ice cream, condensed milk, ready to eat pizza, beverages etc.

Branding branding helps in defining who or the product is its identity in the market. Goldilocks bakeshop is a bakery chain operates and have franchises in the philippines and worldwide. India today is totally independent on milk sector because of amul. Read this article to get information on marketing mix. Analysis of marketing and branding strategies of amul butter. It is a matter of great pleasure in preparing this project on such esteemed organization. The objective of industrial visit is to gain insight into practical knowledge in a. The segmentation of amul is the mass population and in general, you will find people of all different age groups and demography enjoying amul products.

Segmentation,targeting and positioning of amul bbamantra. Kartik dave group 06 dhruv gupta dm066 gaurav gupta dm070 gayathri pravallika lavu dm071 gunjan kalita dm075 jigyasa gautam dm087 kishlay saurabh dm092 c. The company has proposed a reasonable pricing policy. Project report on sales and distribution management pdf.

Milk and milk products marketing food and agriculture. Pgdom 5 pgdhrm 5 dim 5 pgdmm 5 pgdfm 5 pgdim 5 pgfm 5 pgdfmp 5 2019 assignment for nmims 495 nmims customize assignment 495 pdf 476 free 474 cheap 474 lifestyle product 471 study material 459 financial services 448 entertainment 434 dec. Download as doc, pdf, txt or read online from scribd. Project on amul cheese 2 marketing economies scribd. Objective a to study the existing market of amul chocolate in various areas like patan, palanpur, deesa andmahesana. The marketing mix of amul discusses in depth the 4ps of amul and how this brand has expanded its dairy products portfolio and product mix. The exceptional quality of amul butter and amul lite and its rational prices has helped the brand to maintain its loyal customers through the last six decades. Amul processed cheese, pure ghee, shrikhand, nutramul, amuls mithaee gulab jamuns are few of the products marketed in the us markets. Marketing and selling strategy of amul pic amul is the largest cooperative movement in india and as the countrys largest food company, is the market leader in butter, whole milk, cheese, ice cream, dairy whitener, condensed milk, saturated fats and long life milk. Most importantly it is still maintaining the iconic brands name. Mother dairy marketing mix 4ps mother dairy marketing. It is a brand name managed by an apex cooperative organization, gujarat cooperative milk marketing federation ltd. Videos you watch may be added to the tvs watch history and influence tv recommendations.

Slide 11 segmentation,targeting and positioning of amul. Robust supply chain low cost strategy diverse product mix success amul butter, ghee, milk powder, cheese, chocolate, shrikhand, ice cream, amulspray, milk, nutramul and amulya. To market the products in broadest sense every company needs to create a successful mix of right product at right price at the right place through right promotion. Amul has been a market leader in dairy products for decades however amul chocolate is the only product which is not doing so well. Market analysis and sales development of amul milk. All the elements of marketing mix are highly integrated with one another, so as to produce the benefit and optimum satisfaction for the customer. We took up amul ice cream as a product for our study and analysis. Thus, amul adopted a lowcost price strategy to make its products affordable and attractive to consumers. Analysis of marketing and branding strategies of amul butter 1. Chocolate marketing of potential areas of mahesana, patan, palanpur and deesa. The district mangers report to the chief sales officer cso who is. Market analysis and sales development of amul milk marketing projects. Amul chocolates was the market leader in 1970s but lost its place to cadbury in the last 10 to 20 years.

Researchers usually conduct market research through surveys in order to collect information from customers or. It was suggested by a quality control expert in anand. In theory, marketing is often defined to include sales, e. By sharing your knowledge in terms of notes, research reports, discussions, articles etc. Amul download and upload project reports related to amul. Amul follows a unique business model, which aims at providing value for money products to its.

It sells a wide range of baked and fast food products. Amul has adopted a fair pricing policy because its customers belong to every section of the society. Some of the major strategies adopted by fmcg companies for making their brands outstanding compared to competitions are as follows. Coming to the frame work of rural marketing, rural marketing broadly. Amul anand milkproducers union limited, formed in 1946, is a dairy cooperative movement in india. Pdf 4 ps of marketing mix a project report submitted. Explore marketing projects for mba pdf, marketing projects, advertising project topics or ideas, sales based research projects, latest synopsis examples, samples, structure abstract, base papers, source code, thesis ideas, phd dissertation for mba students, reports in pdf, doc and ppt for final year mba, diploma, bsc, msc, btech and mtech students for the year 2015 and 2016. Several concepts and ideas combined together to formulate final strategies helpful in making a brand popular amongst the masses form marketing mix. Gcmmf is indias largest food product marketing organization and amul is a brand managed by them. A marketing management2 project marketing report on amul butter under the guidance of prof. Marketing mix of amul butter amul butter marketing mix. The emphasis is on practical approaches to marketing taking into. The gujarat cooperative milk marketing federation ltd.

Objectives of the project introduction of the topic company profile of amul amul and cooperation gcmmf pest analysis amul 4ps of markering comparison between chocolate companies conclusion bibliography objectives of the project the main objective of the study on this project is to demonstrate the marketing strategies of amul india ltd. White flood cooperatives was totally based on amul model. To avoid this, cancel and sign in to youtube on your computer. Under the product brand, bmw offers a premium range of cars and motorcycles. A project report chocolate amul anand milk union ltd. Today amul is a symbol of many things like of the highquality products sold at reasonable prices, of the genesis of a vast cooperative network, of the triumph of indigenous technology, of the marketing savvy of a farmers organization.